People have become immune with most of the blogs around. They all look alike. An element of surprise may hit anyone’s eyes and prompt saying “Wow, I never expected this! “. This would help the blogger cutting through the clutter and make people generate “word of mouth” and say “You need to see this, it is incredible indeed”. Among the big shifts that you can select for your blog would be switching over the blog marketing from a “riding-shotgun” approach to a well planned strategically designed surprise oriented campaign.
Look at the ‘surprise twist’ offered by Disney with its “The Year of a Million Dreams”. This brilliant twist says,” imagine walking through one of the ‘Walt Disney Theme Parks’ when a cast member taps you on the shoulder to offer you a dream come true. Right now, over a million extra-special dreams, some thought impossible, are being randomly awarded to people just like you”.
